Hot researches different keyword combinations to create an exhaustive list of possibilities, which we then use to find other keywords that your competitors are not yet bidding on or optimizing their sites for. 

 

However, keyword research does not end with discovery, further research is required to optimize keyword lists. Keep in mind, a keyword can give you an idea of how many people are searching a particular query, but it tells you nothing about the audiences that are making up those searches.  You will need to use a more advanced set of tools to learn if the audience that makes up your customer base is actually searching those keywords.

We use one of Microsoft's tools to find information specific to the age and gender of a searcher based on keywords.  Their demographic prediction tool tells us the projected age and gender for a search query based on data they’ve collected over the last few years. This allows us to fine-tune our keyword lists so you only target the type of people who would actually be interested in your products or services.  If you’re striving to reach a particular audience, this information can help you select the keywords that will connect you with this target demographic, increasing your sales by increasing the quality of your clickstream.

If you’re looking into search engine optimization or want to take your SEO to the next level, you should seriously consider investing in keyword research, discovery and analysis. The added benefits of reaching a more qualified audience can result in better quality leads and sales.

Please give us a call at (800) 266-5294 to learn more about our state of the art keyword research service.