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Search engine optimization services in Chicago are plentiful, and although we'd love to have you as our customer, we know there are many other companies out there and we want you to pick a good seo company that's right for your business.  That's why we've created the following resource of commonly asked questions and answers.  It should provide you with detailed answers if you're looking to learn more about SEO so you can make an informed decision later on.


                                           What is Search Engine Optimization?



Search Engine Optimization, also known as SEO, is a form of web design which takes into account the criteria search engines use to analyze a site and include it into the search results.  Several factors go into this such as the site's content, title, tags and the number of links that go to the site.  This last feature, called "link-popularity" accounts for the majority of SEO when taking into account keywords that are highly searched and competitive.  However, one problem with many search engine companies is that they emphasize to businesses that getting ranked for these high profile keywords such as "software" is important, which is simply not the case unless it is for a business brand.  The truth is, very few searches for a single term keyword result in sale transactions or leads; many of these searches are in fact by individuals looking to see where they rank.  Most people when they search online do exactly the opposite, they search.  They type in queries or questions made up of a string of keywords.  To truly and effectively optimize a web site, you don't need to just optimize your site for certain words, but first you have to discover what those words are and the potential combinations.  This is what good seo does; it discovers which terms will result in commercial transactions and gets your site ranked for those terms.  Anything else is a waste of your time and money.

                                                What is a good SEO company?



The best seo companies all have one thing in common; they base their practice on results.  There are several different philosophies that espouse certain positions as to what makes truly effective search engine optimization, but they all converge on the one simple fact that results matter.  A good seo company is one that can write truly engaging content for your web site, and also keep in mind the technical aspects of search engine optimization.  Some companies overemphasize the technical aspects, and these companies should be avoided.  You don't just need a site that will draw in traffic, but also one that converts that traffic into customers.  The best seo companies are those that emphasize the latter, or what is referred to in the industry as the "conversion rate".  Conversions are the key to any good seo practice.

                     How do I achieve better search engine rankings for my website?



You need to do one of two things: learn search engine optimization and go through a long process of trial and error that may be costly in the end, or hire a professional seo agency that has been there before and won't make common mistakes that beginners to seo often are plagued by such as being misled by automated link exchange programs or services that offer you tens of thousands of links for thirty dollars.  If you'd like to find some expert resources on the web as to what the best seo company is, you can contact us.  Every company has different needs, and so some companies might find different agencies suit them better in terms of costs and quality.  We should note that expert SEO comes with signing up for our service, but we may not be the right fit for you so please call us at (800) 266-5294 if you'd like to talk with someone to learn more about effective seo.  To learn more about our services and how it works, visit our main site at www.HotSearchMarketing.com.

              Where can I find a good SEO consultant for my business or website?


There are many to choose from; a simple search in your local yellow pages or online should reveal a wealth of consultants all ready to charge you for their services.  However, before picking one, keep these things in mind:

Do they provide references?  If not, then either their past work was ineffective or negligible.  Keep searching.

Will they research your business and your competitors?  If not, chances are their SEO won't get very far, or provide you with traffic that simply isn't relevant.

Are they friendly or do they talk down to you?  If the latter, don't get suckered in.  Hang up the phone and call us for friendly customer service that is there to help you learn more, not to treat you like a child or harass you with an arrogant high school mentality.

Do they make SEO sound easy?  Tell them to get lost, effective seo is not easy.  It takes a lot of time, sometimes up to one thousand hours per site for truly effective seo.  There are a lot of programs such as Zeus or iBusiness out there that promise to streamline things, but when it comes to researching, creating rich content, and getting your site indexed via links, you'll need to pay a premium if you want the best.  Moreover, websites are increasingly becoming irrelevant as more and more become available, it is the postmodern age, after all, and if you want to get past all the noise, you need to make sure your site stands out and also be sure that it is properly constructed with the right content and the right campaigning to ensure future and continued online success.  There's simply no other way to increase your online sales or lead generation capabilities and don't let anyone tell you any different.

                         Last question: "Is it better to rank on Google or Yahoo?"


Google.  They receive much more traffic, and it's often of much higher quality.  Yahoo also offers a program called SSP, or search submit pro, which allows advertisers to include their websites directly into the organic results and charges them per click.  This practice is deceptive and it's been proposed that it also makes it harder for ordinary sites to be included that do not utilize Yahoo! Search Submit Pro to get higher rankings.  Stick to optimizing your site for Google and as long as you have a long list of high quality, inbound links, you should be fine with the other search engines such as MSN, AOL, Ask.com and more.

That's it; if you have any questions, you can ask them right now by clicking on the Live Help button above.  We hope we were of service to you today, but if for some reason we weren't, please let us know.  We're constantly trying to improve ourselves, and any feedback you may provide is crucial to our future success.  Thank you for visiting!


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